LEARN · BUILD SOMETHING OF YOUR OWN
22 DECISIONS FROM FLASH OF INSIGHT TO COMPANY.
Every step is a decision. You don't have to know everything. You have to know what to find out next.
EVERY DECISION FOLLOWS THE SAME LOGIC
INPUT
→
ACTION
→
RESULT
→
NEXT DECISION
PHASE A · FROM FLASH OF INSIGHT TO FIRST PAYING CUSTOMER
CAN I TURN THIS INTO A BUSINESS AT ALL?
Ten decisions.
01 · Define the frame
02 · Take stock of your expertise
03 · Choose your target person
04 · Hold problem conversations
05 · Formulate the problem statement
06 · Build a minimal offer
07 · Set an entry price
08 · Sort out the formalities
09 · Win first customers
10 · Document the delivery
PHASE B · FROM RANDOM CUSTOMER TO REPEAT
CAN I TURN THIS INTO A REPEATABLE BUSINESS?
Seven decisions.
11 · Ask about customer value
12 · Standardize the delivery
13 · Choose a main channel
14 · Set a weekly rhythm
15 · Track key metrics
16 · Test the price
17 · Prove repeatability
PHASE C · FROM SELF-EMPLOYMENT TO COMPANY
DO I WANT TO TURN THIS INTO A COMPANY?
Five decisions.
18 · Calculate the jump number
19 · Determine the revenue gap
20 · Decouple the delivery
21 · Clarify the entrepreneur role
22 · Formulate the decision statement